MANHATTAN, KS -- It's a new year for Kansas State, and this new year is bringing a lot more Wildcat pride to the Little Apple.
Nicolette Schleisman explains how school spirit translates to big money, before the first football game of the year.
K-State is fresh off three conference championships in football, basketball and baseball. Those wins are churning up some new fans in Manhattan, who are happy to part with their money for a piece of Wildcat Nation.
It is the bow to tie together all of last year's Big 12 titles for Kansas State. Spirit gear is selling out at Varney's in Manhattan.
"We sell out of a lot of things. And we have to re-order and that's kind of the key. We have to order hopefully enough to satisfy the needs of the K-State fans," said Steve Levin.
Steve Levin's family has owned Varney's for years. He's seen the ups and downs of K-State's wins. When there is a winning season, there are always more fans.
"It's really exciting. And we have other shops that sell K-State merchandise and everywhere that they're at the sales have just been fantastic. People are just excited to be wildcats," said Levin.
All of this anticipation is leading up to the public unveiling of the stadium Thursday and the first home game Friday. New and returning students, and fans, have been stocking up on their gear. Proud of their school and the achievements this past year.
"It's a sense of pride, it's like a love, it makes me excited to go here," said Gabriela Chavez, K-State sophomore.
Levin says seeing students return for a new year makes it all worth it.
"To see the bright cheery students come back is always exciting. It's always a new year and it's a lot of fun," said Levin.
And the school year is sweeter for businesses happy to trade Wildcat gear for cash.
"Definitely proud and I'm really excited especially for our first game, i'm just happy it's definitely home here," said Chavez.
The $75 million stadium addition will be dedicated at 11 a.m. on Friday.
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